"You've got to start with the
and work back
toward the technology
- not the other way around."
- Steve Jobs
"Customer experience is the next competitive battleground
. It's where business is going to be won or lost."
- Tom Knighton, Global Practice Lead for Executive Development - Conversant
"…89% of companies believe that customer experience will be their
primary basis for competition
… To meet this challenge, 75% of companies expect to
increase technology spending on customer experience..."
- Jake Sorofman, Gartner Research